E-business and More Efficient Marketing

Electronic business (e-business) is “any process that a business organization conducts over a computer-mediated network” [1]. In this modern day, technology has become such an integrated part of our society that many businesses have decided to hold transactions via the internet. People can buy, sell and advertise on the internet. One factor of e-business that makes people more likely to adopt it is that it is convenient. People can buy or sell at any time, day or night. They never have to worry about a store not being open, or that they will not be able to find a product they need. By simply searching the item on the internet they can find it on any site, and can quickly purchase the item or even research similar items. [2] This is not only convenient for the consumer, but for the company as well. Since people use the internet so often, it is much easier for companies to advertise over the internet than any other way. Smallbusiness.chron.com states, “[an item can] be found with search engines without the use of pricey advertising campaigns” [1]. One of the most beneficial items of electronic business for companies is the ease of marketing via the internet.

Making a company online, or at least making some parts of a company internet based, can lead to “[great] monetary savings (because of fewer employees and low overhead) and the ability to reach consumers across the globe” [1]. The website Dob.nt.gov.au states that “eBusiness is more than having a website for your business. Using eBusiness tools can make your administrative and operational activities more efficient” [3]. When a company has an online market, its marketing campaign can be easier, more efficient and use significantly less money and resources. Marketing campaigns can be expensive and hard to figure out, especially for new companies. If the company sells its products via the internet, its items can show up in searches, or can be placed in ads that show up as people shop for similar items. The company can add to its marketing by keeping up with social media and focusing on their site being easy for consumers to understand. One way companies can easily increase their marketing strategy is through email [4]. Companies could also start promotions such as giving a small discount to consumers if they refer five friends to the organization [4]. This would give consumers an incentive to spread word of the company to others, and would help the company increase its consumer base.